Less sugar, more choice

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Industry continues sugar reduction

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  • 25% by 2025: Less sugar, more choice

    Industry announces enhanced commitment to sugar reduction

  • Drinks industry continues sugar reduction through 2022

    Australia’s leading non-alcoholic beverage companies have reduced sugar across their portfolios by 18% from 2015-2022.

  • ABCL Membership

    We strive to advance the non-alcoholic drinks industry. Discover what Membership of the ABCL can offer.

About

The Australian Beverages Council is headed by a Board of Directors, each of whose respective companies are involved in the franchise, manufacture, distribution or import of non-alcoholic, water, and juice-based beverages.

Directors are elected from the membership body by members. The structure of the Board reflects the membership of our association. As well, the Constitution provides for representation for all sectors of the industry.

The Australian Beverages Council Ltd (ABCL) is the peak body representing the non-alcoholic beverage industry. Our Membership is comprised of small, medium-sized and large companies. Collectively these companies produce over 95% of the industry’s volume. Our Members make a substantial $7+ billion contribution to the Australian economy each year and nationally our Members employ over 46,000 people.

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The Drinks Business

Calls for a soft drink tax misguided and missing the mark

Geoff Parker - Chief Executive Officer

The Australian Beverages Council – the peak body for the non-alcoholic drinks industry in the country, has today rejected a call for a tax on soft drinks, labelling it a misguided measure that misses the mark and will only hit hardest those households that can least afford it…

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Peak industry body representing the $7 billion non-alcoholic beverages industry.

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Category Spotlight

Carbonated Soft Drinks

Combination of carbonated water and flavouring, sweetened by sugar or a non-nutritive sweetener.

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Category Spotlight

Energy Drinks

Are functional non-alcoholic beverages designed for busy and active people who need a boost to get through the day.

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Category Spotlight

Sport Drinks

Are beverages designed specifically for the rapid replacement of fluid, carbohydrates, and electrolytes before, during or after exercise.

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Category Spotlight

Water

Bottled and packaged waters can come in still, sparkling and flavoured varieties.

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Category Spotlight

Juice & Juice Drinks

In Australia, 100% juice contains no added sugar or preservatives.

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Category Spotlight

Flavoured Milk & Plant Milk

Flavoured milk originally consisted of cow’s milk combined with sugar, flavourings and colouring.

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Category Spotlight

Ready to Drink Tea

Ready to drink iced tea is a form of prepared tea. A number of iced teas are currently produced and sold in Australia.

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Category Spotlight

Ready to Drink Coffee

These products offer the flavour and experience of an iced coffee, while at the same time providing convenience.

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Category Spotlight

Cordial

Is sold in a concentrated form to be mixed with water for consumption.

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Category Spotlight

Emerging Beverages

Members of the Australian Beverages Council are constantly innovating to offer consumers more choice.

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  • 95%

    of the industry’s volume

  • $9+

    billion contribution to economy each year

  • 63k

    full-time jobs across Australia

Latest News

  • Calls for a soft drink tax misguided and missing the mark 10 April 2024

    For immediate release Date: 10 April 2024 SYDNEY: The Australian Beverages Council – the peak body for the non-alcoholic drinks industry in the country, has today rejected a call for a tax on soft drinks, labelling it a misguided measure that misses the mark and will only hit hardest those households that can least afford […]

  • Statement: Sweetened beverages study 7 March 2024

    The Australian Beverages Council notes the recent journal reporting of a study alleging a link between sweetened beverages and atrial fibrillation. Our Members’ beverages are subject to extensive Australian and international standards that ensure they are safe to consume – the authors of this study acknowledge that their research does not confirm otherwise. Low- and […]

  • Environmental Sustainability Roadmap to 2030 open for business 26 February 2024

    The ABCL is proud to announce that the Environmental Sustainability Roadmap to 2030 (ESR30) program is open for member intake. ESR30 has been developed to assist members of all sizes measure their environmental impact, learn how to enact sustainable changes and communicate these wins with confidence. This commitment is centred around five focus areas, emissions, […]